ALLEN LANDVER

Allen Landver is a creative leader hired by global agencies, brands, and organizations to help them communicate a story. Clients include Nike, Samsung, and SoFi. Allen lives in Los Angeles with his family and stubborn pitbull, and is the author of the newsletter BASKETBALLWEATHER, which explores culture and art through an NBA lens.

PROVIDENCE HEALTH, SENIOR CONTENT DESIGNER (2024)

  •  Transformed gaps into opportunities across the major hospital system, and used storytelling across various communication platforms

    (web, MyChart, email, white paper, text, push, etc) to implement and drive adoption of transformative experiences for patients, such

    as access to urgent medical needs and financial assistance.

  •  Worked as the key content designer, copywriter and storyteller on the Revenue Cycle team (RevCycle), a multi-disciplinary design

    team comprised of strategists, researchers, and designers who serve the entire Providence org.

  •  Developed simple and effective prompts for AI tools and optimized conversational flows.

  • Created assets that focused on improving experiences for patients at all income levels. Communications that reflect their medical,

    psychological, and financial needs, and the needs of the business simultaneously.

  • Developed tutorials, manuals, landing pages, and more communications for Providence caregivers (employees), whose roles are high

    stress and equally as important to ensure high level care for patients.

  • Served patients and caregivers by working to improve physical touch-points (signs, flyers, screens, et al) at clinics, hospitals, cancer

    centers, ERs, and beyond, essential wayfinding touchpoints to help patients access care.

  • Worked with design leaders to help make Providence a center for world class, accessible and inclusive healthcare.

  • Developed stories, white papers, and awards submissions to boost the profile of the RevCycle team and advocate for our work

    within the larger Providence organization.

    NIKE, ACD (2023)

  • Led and developed social-first video campaign for Nike/NBA around 2023 NBA Playoffs. Campaign centered around NBA

    superstars Kevin Durant, Ja Morant, Devin Booker, and Nikola Jokic, and the fans who idolize them.

  • Created, developed, and executed scripts in collaboration with Creative Director and team of creatives.

  • Revised campaign scripts based on client feedback and the needs of production team.

  • Managed creative team during production process.

  • Worked hand-in-hand with animators, storyboard artists, editors, and graphic designers to perfect the assets in post.

  • Delivered campaign to client ahead of schedule.

    WALMART, SENIOR COPYWRITER (2023)

  • Developed campaigns, marketing assets, and external communications for Walmart Marketplace business owners, aka

    “Sellers.”

  • Collaborated with internal and external partners to turn business concepts into clear and engaging marketing content, aimed to help

    Sellers grow on Walmart Marketplace.

  • Worked collaboratively with project stakeholders, designers, and project managers on a variety of short and long form assets.

  • Implemented design-thinking approach to simplify complex ideas into engaging, digestible creative assets.

  • Produced top-tier work in short timeframe while adapting to the ever-changing priorities of the business.

    SOFI, SENIOR COPYWRITER (2022)

  • Senior Copywriter at SoFi’s in-house agency on the Lending Team.

  • Responsible for 360 life-cycle-marketing campaigns, with deliverables including emails, push, banners, landing

    pages, web pages, SMS, social, and more, primarily with an eye toward customer acquisition and retention.

  • Developed multiple campaigns in various lending funnels, including Credit Card, Student Loan, and Mortgage.

  • Managed Copywriters and Designers, walking them through strategic thinking behind campaign concepts.

  • Collaborated with designers, project managers, branding experts, copywriters, creative directors, as well as Product Leads and

    clients from the bank on top performing marketing materials.

  • Expertly navigated the voice of the brand to create high performing and well admired marketing assets in the Fin-Tech sector.

  • Managed multiple projects under tight deadlines in a highly collaborative and fast-paced studio environment.


KEY BANK / KEY DESIGN STUDIO, SENIOR CONTENT DESIGNER (2021)

  • Senior Content Designer for digital app products for Key Bank’s consumer banking clients. Includes all UI messaging tiles, push notifications, alerts, emails, and many other forms of communication through email, phone, and app.

  • A/B tested, iterated, and developed conversation design components comprised of complex User Research.

  • Collaborated and created content solutions with UX/UI teams, researchers, creative directors, designers, product owners, product

    managers, and engineers in a fast-paced, agile, and remote environment to service demands of product owners throughout Key

    Bank’s expansive organization.

  • Developed stories and copy for Key Design Studio, the multidisciplinary in-house creative agency at Key Bank.

  • Created content for Key Bank initiatives like Laurel Road (investment product for healthcare professionals) and Quest, an in-house

    CRM and process management product.

    LEGAL ZOOM, SENIOR CONTENT DESIGNER

  • Created and optimized content for LLC, Corp, and DBA products, which are the highest grossing legal products at Legal Zoom.

  • Developed content strategy for products (LLC, DBA, Corp) on Legal Zoom homepages.

  • Created copy for digital apps connected to products, and other digital assets..

  • Collaborated with Project Managers, Product Designers, Product Marketers, UX Strategists, Visual Designers, Attorney-Stakeholders,

    Engineers, and all other members of dynamic “Strike Team” at Legal Zoom to ensure integrity of content assets.

    ERICSSON, SENIOR COPYWRITER

  • Created Business Innovation (BI) Micro-Site to empower innovation initiatives for the employees at Ericsson .

  • Developed an inspirational tone/voice for the copy to match the initiative of micro-site.

  • Collaborated with Project Managers, Strategists, Visual Designers from UX Team, and Stakeholders from Ericsson to ensure integrity

    of deliverables.

  • Created Newsletters, Save-Dates, invites, and various other marketing material to promote the Micro-Site to Ericsson employees.

    SAMSUNG, SENIOR CONTENT DESIGNER

  • Senior Content Designer for Samsung's Galaxy s8 Voice Agent, working on early Ai initiatives.

  • Developed the tone and style of the chatbot— over 100K lines of voice interaction.

  • Created copy for Voice Agent’s user manual and other user oriented copy.

  • Collaborated with a small team of US writers, as well as bi-lingual writers and reps from Samsung to revise and edit the voice.

  • Coached new team members on voice and style of the Voice Agent when they were hired, and trained them on prompting practices.

    IDEAN AGENCY, SENIOR COPYWRITER

  • UX Design Agency with clients that include AirBus, Bayer, Cisco, and Ten Cent.

  • Published Essays on behalf of thought-leaders, including top performing piece in company history, “Designing for Voice.”

  • Client Copywriting work for Ericsson and Amazon.

  • Project Deliverables include: Pitch Decks, Landing Pages, Website, Headers, Banner Copy, Bio, Summaries, Etc

  • Social Media Copywriter/Coordinator (Twitter, FB, LinkedIN) + Direct Response (Newsletters, E-mails, and Invites)

    ESRI, SENIOR COPYWRITER

  • A privately held SaaS organization, Esri’s clients range from Starbucks to the United States government.

  • Published blogs, stories, and case studies highlighting partnerships with key clients: Nespresso, Target, Wells Fargo, and more.

  • Drafted copy for multiple high-ranking company landing pages including: Real Estate, Public Safety, and Government.

  • Developed video treatments for promo videos used in marketing and ad campaigns.

  • Crafted Press Releases and high-level message platforms on Digital Transformation, Big Data, and Internet of Things.

  • Administered interviews with industry managers to research content.

  • Collaborated with program managers and communications team to facilitate publication.


    GRAVITY BRANDS, COPYWRITER

  • Gravity Brands is a subscription based beauty brand selling bath bombs and candles direct to its customers.

  • Developed marketing comms and assets, including emails.


    MORE ROLES (2013-2021)

    THE FREEHAND HOTEL, CREATIVE DIRECTOR | VIRGIN/30 SECONDS TO MARS, CREATIVE DIRECTOR | PXP AGENCY, COPYWRITER | TAPSTONE AGENCY (DIRECT RESPONSE), SENIOR COPYWRITER, ADVENTIST HEALTH, SENIOR COPYWRITER