Nike

Developed and wrote scripts for social media video campaign for Nike Basketball around 2023 NBA Playoffs. Campaign was centered around NBA superstars Kevin Durant, Ja Morant, Nikola Jokic, Devin Booker, and the fans who idolize them.

The assets were meant to be used for TikTok, Snap, and Instagram, and included still and video. Nike, unfortunately, killed the campaign before it went into production. Phil Knight had a bad pastrami sandwich they tell me that morning? All the spots were developed and written by Allen Landver. For scripts, please contact me.

Note: The assets below are not 1:1 representations of the spots created for the campaign, but give an idea of the direction we were headed in.