SoFI
As a Senior Copywriter for SoFi’s in-house agency, I created 360 campaigns around various loan products for banking customers. These included student debt, personal loan, credit cards, and others. The assets below are samples of the work created during that time, and range in size from landing pages to push notifications.
Home Page for the “UnBummer your Summer” Campaign at SoFi. This campaign was launched during the aftermath of the Covid-19 pandemic, a difficult time to sell a loan, and we needed to come up with a campaign that instilled trust in the SoFi customer. Typically I like to go “big picture,” crack the narrative of a campaign, and then work backwards from its larger assets, asset by asset, until I whittle down to the smallest assets included in the campaign.
An email asset from the same “Un-bummer your Summer” campaign. An email asset can help crack a campaign because of its built-in narrative structure.
A social asset from the same “Un-bummer your Summer” campaign.
A push notification from the same “Un-bummer your Summer” campaign, all united by the concept. At SoFi, I typically worked 2-3 campaigns at a time, delivering at least one campaign per week for production.
A few more samples selected from other campaigns.
